Issue #1 Supplemental

Title: Supplemental to Last Issue

Hey there. I've received a lot of
questions and comments about my "mini-information site" idea
that was presented to you yesterday. So, I want to clear
some thing up to increase the quality and profitability of
these "mini-information sites" should you decide to use this
strategy.

Rule #1: Stay relevant. People will browse your information
site if and only if it has the information they are
interested in. Under no circumstances display ads or
archive articles that do not relate to the overall topic of
the site. People will simply leave and become irritated
because you've stooped to the level of s.pamming for a quick
buck. That is never good, and you are above that.

Rule #2: Be professional. This isn't just a "mini-
information site", this is a mini-business and you need to
treat it as such. It should look clean and professional, it
should never dupe anyone into giving up personal info if
they don't understand why, and it should only have quality
information (of course, you cannot be liable for what is
displayed in the ad space, but you do decide about
everything else). Trust me, unless you come across as very
professional and have a desire to cater to your visitors,
they will leave -- and rightly so.

Rule #3: More ads do not equal more profits. If you came
across a website that was totally covered in affiliate
links, and ads, what would you think? You need to strike a
balance between providing content and ads. For example, at
the end of an article put an AdSense box, but not an AdSense
box and SearchFeed listings, that just looks bad.

Rule #4: Do not try to strike it rich with one mini-
information site. This won't happen, and if you try you
will only end up spamming people and the search engines --
spam f-'in sucks, it is a huge no-no. Rise above it.
Here's a summary of the plan: Create multiple mini-
information sites for lots of different topics to give
people quality references, and in the process receive
"referral compensation" through your Amazon, AdSense and
SearchFeed listings.

This strategy does work! It makes a great automatic revenue
stream while you work on bigger projects. Once you spend
the time getting the basic site design created for your
first mini-information site, it is incredibly easy and quick
to modify it for other topics.

Keep your comments and questions coming! Open discussion is
how we all grow to the best of our abilities. My subscriber
only email is mailto:palyn.peterson@gmail.com.

Take care!
Palyn Peterson

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