Issue #3

Title: "How to Create & Promote Niche Products Explained"
"Your Title Tag and SEO"

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Q&A
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"Do you have an inexpensive resource to learn how to create
and promote a niche info-product via the net and ebay?"
-- Ed, Los Angelos, CA

Damn fine question. This is a 2-parter, so let me answer
the first part about creating the info product. To create
the info product, you have 2 choices: create it yourself,
or have someone else create it for you. I'll start with
having other people create it for you.

First resource: Nicheology
This website provides 2 complete niche products each month.
A full ebook, a salesletter, and a niche profile to give
you a bit more info. Each month they also provide you with
5-6 other niche profiles you can create your own ebooks for
and sell. This is a very good site, I am a member myself.
They impose a member cap to keep the niches uninflated,
which is great. Also, 90% of the people who are subscribed
either aren't doing anything with the products or are doing
a crappy job of marketing them. Even if a person is doing
a good job marketing the products, there are quite a few
to choose from so it might not be one you are interested in
marketing. So if you do get a membership, your competition
will be minimal.

I love this site. And be creative with it. You can merge
to of the products together to create a whole new ebook,
you can use one book as a product, and cannibalize another
one to use as individual articles, free bonus reports,
newsletter content, etc. This is basically a repository of
free for all content.

It costs $29 bucks a month, so it might not exactly fit
your idea of "inexpensive" at first, but you just need to
sell 1 or 2 ebooks to recoup that cost. A note though: The
salesletters aren't all that great. You will want to redo
the headline and format the salesletter nicely.

Click here to read my review of Nicheology.

Second resource: Push Button Health
This is a website much like Nicheology, but it focuses on
health related info products. This would seem like a great
idea, because health products are a MAJOR selling item on the
net -- but in my experience, the niche is inflated already,
and will be very hard to sell to. Yes, people looking to get
fit and/or lose weight are willing to shell out money, but
don't quit your day job just yet.

They provide 2 complete products every month, with
salesletters. A cool twist is one of the products has
master resell rights, so you can sell resell rights to
your customers. And again, the majority of people subscribed
to this site either are doing nothing or doing it badly, so
your competion is not fierce.

And again, be creative with this content just like with
Nicheology content.

My final thought is that this site is not totally worth it.
I would advise you to join Nicheolgy first.

Click here to check out Push Button Health.

Third resource: Auto Niche Content
How do the two above sites go about getting their niche
ebooks written? They follow the exact same steps that are
outlined in this ebook. This ebook is one of the best finds
you will get for a very long time, honestly. The info in
here will not only show you how to get entire ebooks written
for you, but individual articles, bonus products, website
content and more. Very powerful stuff. Here's the deal: if I
were to give it to you for free, you would probably
download it into your "Marketing Info" folder on your hard
drive and it would disappear. But if I made you pay for
it, even a mere $3, you would take it seriously. Remember,
I'm a professional here to help you succeed, not give
freebie after f.reebie just so you'll like me. Call it
tough love. :) And the info in this book really is that
potent. If you pass this up, you pass up more than you
know.

I'm not doing this to make a buck, I promised you I'd never
do that. I'm doing this to prove to you that the info in the
ebook has real value, it is not a flimsy freebie.

Seriously, this is a glimpse into a whole new world of getting things
done for you.

Click here to get it for $3, and change the way you do
business.

Fourth resource: How to Write and Publish your own eBook...
in as little as 7 Days
If you know something well, write a book on it. Creating
your own product is always preferable, but of course takes
a lot of work. And instead of sitting down and going at it,
I suggest you read this ebook by Jim Edwards to guide you.
It is pretty good. 7 days is really pushing it, and those
will be 7 very intense days, so don't beat yourself over the
head if you can't do it in one week.

If you do write your own ebook, that is fantastic. Here is
some advice though: don't procrastinate. Write it and sell
it. Sell it before you think it is "perfect" because
"perfection" will delay the release forever. Instead, offer
"lifetime updates" as a bonus. It will increase value to
the product, allow you sell your book sooner, and give you
another reason to email your customers.

Click here to get more info about Jim Edwards' How to Write
and Publish your own eBook... in as little as 7 Days.

Because it is SO fuckin easy to procrastinate, I really
suggest you join both Nicheology and Push Button Health,
because they do offer great products you can take
immediately and make your own. Change the title, add some
extra content, remove some even, refine the salesletter,
and sell it as your own p.roduct -- and it IS your own
product, you have full rights.

Keep your eyes peeled for an opportunity to write your own,
completely original ebook as well, but just because you
haven't yet don't let that stop you from using pre-written
ones you can claim as your own.

Now to answer the second part of your question on
promotion. Talk about a loaded question, dude. Holy crap.

"How do I promote my niche product" is the question of the
ages, and it a direct cause for the creation of the whole
internet marketing niche. Thus we are inundated with
bullshit, scams, fads, tricks, thousands of newsletters,
hundreds of millions of dollars worth of affiliate links,
and end up feeling utter frustration because it is so hard
to figure out which way is up. Have I summed up everyone's
emotions here?

Now how do I answer such a loaded question? To give you the
best advice I possibly can, I'm first going to tell you that
there is no magic bullet. No one marketing technique is
the solution. All techniques you do will work
simultaneously and bring their own amount of traffic, which
ends up adding up to a lot of traffic (the exact amount
depends on how active the niche is). The important part is
to go out there and do each one of them. Most people know
about these traffic techniques but pass them up because
they see ad day after day promising the magic bullet and
are in search of that. What you need to do is put these
methods into practice while learning more techniques, and do
all of them.

Next, I'm going to tell you what methods have proven to
work for me time and time again.

- Articles: This tactic is devestatingly powerful when
fully applied. Newsletters are hungry for content,
especially niches. And if you use resources 1-3 I listed
above, you will have the articles written for you. Just
follow the instructions outlined in my eBook "The Complete
Ezine Writer" which is about this exact subject -- revision
3 will be released soon, I'm reviewing some automated
article distribution services that will be discussed. Email
as many niche sites as you can asking them to post your
article.
Click here to find out more about The Complete Ezine Writer:

- Swap links with niche sites

- Visit niche forums, join in and be sure to plug your
product in your signature.

- Search engine optimize your pages

- Joint ventures with niche sites

- Extract some info from the product, make it a free
report and upload it to free ebook directories. Email it
to all the niche sites you can saying they can give it away.

- Create a mini-information site archiving articles,
resources and what not. Optimize every page for search
engines, and plug your product. Swap links with this site
as well.

- Buy an ad in a niche newsletter (usually cheap).

I hope that helps you all out a lot, and thanks for asking
such a good question, Ed. The second question he asked was,
"What resource do you recommend to learn the PPC marketing
system?" but I'm going to answer it next issue because...

=========================
Your All Important Title Tag
=========================
A couple issues ago I told you I'd give you specific SEO
(search engine optimization) info. I'm going to target
this for the next few issues.

I want to discuss the title tag. The title tag is important
for all major search engines. Here's my tip: Target only
your main keyword in the title. This is because every word
in the title dilutes it's effectiveness. If your main
keyword is "Golf Clubs" and your secondary keyword is "Golf
Carts", then if your title was "Golf Clubs and Golf Carts at
Discount" your main keyword potency would be diluted by the
presence of the other words. You see, the more your title
is about the keyword, the better. In my personal
experience, search engines will like "Golf Clubs at
Discount" for a result more than "Golf Clubs and Golf Carts
at Discount" if the search was for "Golf Clubs".

That being said, you do NOT want only your keyword in the
title. If your main keyword is 1-3 words, tack on 1 other
word like "at discount" or "reviews" or whatever you like.
Note that small words like "at" "and" and "my" are thrown
out and don't count in searches. If your keyword is 3-5
word, tack on 2 other words. They can be before, after or
around your main keyword.

This is just 1 major key to ranking high. Get it right,
and you will be on the right track. Give it at least a
month for the search engines to respider your site after
the changes.

Here's to great success,

Palyn Peterson
Future Internet Marketing

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